Case Study on American Airlines based on IBM Cloud

  The route to customer experience transformation is through the cloud. To become more responsive to customer needs, American Airlines needed a new technology platform and a new approach to development that would help it deliver digital self-service tools and customer value more rapidly across its enterprise. IBM is helping the airline migrate some of its critical applications to the IBM Cloud while using new methodology to create innovative applications quickly while improving the customer experience. Business Challenge Customer experience is a key competitive differentiator for airlines, and increasingly depends on digital channels. How could American meet its customer's appetite for instant information and services?     Transformation Working with IBM to migrate some of their key legacy customer-facing applications to VMware HCX on IBM Cloud, while simultaneously transforming them to a cloud-native based microservices architecture is enabling the world's...